Research in Motion (popularly known as RIM) has changed its name to Blackberry- the mobile phone brand it introduced to public. According to report published in CNBC, this move is coincided with comeback bid of the company in the smartphone market race already been dominated by Apple and Samsung.

The company is set to introduce new handset running in new platform Blackberry 10. Among those units are the Blackberry Q10 and Blackberry Z10. RIM CEO Thorsten Heins introduced the system and claimed that the platform represented "a new day in the history of Blackberry." "We have transformed ourselves inside and out," Heins said. "That's why I am happy to announce we are now BlackBerry."
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